UX Writer & Content Strategist
I’m a UX Writer and Content Strategist focused on helping digital products communicate clearly, reduce friction, and feel more human.
I blend UX with narrative and psychology, making storytelling the biggest part of my process.
Over the past six years, I’ve worked across content, UX copy, and editorial strategy, shaping how products and brands communicate across user journeys. My experience spans everything from microcopy and onboarding flows to long-form content and brand voice development.
I’ve worked with brands across the US, UK, Canada, Australia, and India.
That’s Percy, and me. He was my first client! His woofs were translated into a love language that lasted 13+ years.
Trusted by leading publishers and companies.
Click or tap on the logos to check out published work
What I Do
I shape the content’s journey, from brainstorming ideas to watching words flow across the screen, for the user’s experience.
✍️ Content Strategy
I excel at microcopy, flows, onboarding, and product clarity. Good UX copy, like good design, is invisible. You’ll read through it, love it, and won’t even realize it.
💻 UX Writing
I use concepts from logotherapy, narrative therapy, and cognitive behavioural therapy to design a story.
🕹️ Narrative Thinking
Portfolio
Explore a curated collection of work, including long-form content and case studies.
What editors have to say.
“Tanay is one of the most driven and versatile writers that I've ever had the pleasure of working with. He is tenacious, adaptable, and always striving to learn more and improve his skills. On top of all of that, he has a fantastic work ethic and is a joy to work with on a personal level, too.”
Daniel Boyd (video game critic)
“Tanay is a pleasure to work with. He's a solid writer (and video game expert!) who's genuinely open to feedback and collaboration, which made editing his work an enjoyable experience. He has a knack for infusing an authentic voice into everything he writes — something that feels exceedingly rare in this era of AI-generated content.”
Samantha Edwards (copy editor | writer)
I’d love to work with you, as long as you DON’T ask for 1200-word articles and pay me $32.
You know who you are, you monster.